News & Ideas
/ 03.12.19

Product Marketing Lead – GIG Car Share

A3Ventures is the innovation lab and capital investment engine of AAA Northern California, Nevada & Utah. We invest in ideas and build products that help our Members and communities navigate the future.

GIG Car Share is pioneering one-way car sharing, showing how technology can make travel easier, cheaper and better for the environment.

In 2017, we launched Gig to provide a more convenient, affordable and environmentally-friendly transportation option. The service is entirely accessible via app – Gig Members can sign up in minutes and locate a nearby car. In less than one year, Gig doubled in size from 250 to 500 cars and expanded to serve five cities.

We are looking for a Product Marketing Lead to join our marketing team, who will lead product adoption and growth in the Bay Area.

What you’ll do:

  • Identify opportunities by leading and synthesizing industry, competitor, and Member research
  • Develop and execute marketing strategies including segmentation, value proposition, budget, and channel strategy.
  • Manage marketing campaigns and working with agencies to deliver high-quality creative results.
  • Exercise a data-centric approach to measure growth, determine campaign efficiency and answer the right questions.
  • Collaborate with cross-functional stakeholders to plan projects, define milestones, assign resources, assess risks, and help projects meet business objectives, deadlines, and budget requirements.

Why work for us?

  • Impact. Reinvent AAA and the services we deliver to 50+ million Members whose lives we help improve.
  • Development. Our team is designed to incubate not just business concepts but also business leaders.
  • Recognition. We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and discretionary contributions.
  • Lifestyle. We do honorable work, and we practice our values: respect, integrity, teamwork, and service.


  • 5+ years of experience in product marketing, go-to-market; experience working in technology, or transportation is preferred
  • Experience working on product marketing throughout a product’s lifecycle
  • Experience planning, budget tracking, and reporting on marketing initiatives’ performance
  • Experience working in, or leading engagements with, marketing agencies
  • Bachelor’s degree required, and an MBA is preferred


  • You use good judgment, and you contribute to strategy and align your actions to support it.
  • You apply disciplined fact-based judgment, balance rewards and risks, and deliver on commitments.
  • You have excellent communication skills and can translate complex details into simple user content.
  • You have superior analytical skills, and you consistently demonstrate structured thinking.
  • You know how to evolve your thinking and strategy based on research, data, and industry trends.
  • You have excellent interpersonal and teaming skills and the ability to work well with a range of people.
  • You have exceptional organizational, planning, and project management skills.
  • You exhibit strong attention to detail, follow-through, and accountability.
  • You have advanced data analytics skills and excellent business writing skills.
  • You have a passion for driving deep levels of Member engagement and retention.
  • You have a strong interest in mobility, urbanization, sustainability, and community building.